Activision blizzard's stock dropped $3.7 billion following the diablo immortal announcement10/5/2023 ![]() ![]() The report also mentioned that the game's control scheme might feel clunky to the western audience but perfectly normal in China. ![]() Cowen & Company said whatever business model the game uses, it might be difficult for the game to make money in the western market because expectations for extra payments are different than in other parts of the world such as China. In a note to investors, research firm Cowen & Company said "Blizzard severely miscalculated how their fans would respond, which suggests they aren't in touch with their players as maybe they should be."īlizzard has not yet announced if Diablo Immortal will be a free or a paid title, though Blizzard developing the title with free-to-play veteran NetEase might offer a clue. Now Playing: Diablo Immortal - Google Play Trailer | Blizzcon 2018 Ines is a markets reporter covering stocks from the floor of the New York Stock Exchange.By clicking 'enter', you agree to GameSpot's Microsoft shares slid more than 1% following the announcement. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO of Microsoft Gaming. Kotick will continue to serve as CEO of Activision Blizzard, according to details regarding the acquisition provided by Microsoft on Tuesday. Last year, longtime CEO Bobby Kotick reportedly was considering stepping down if the harassment and abuse allegations within the culture of the company were not quickly fixed, according to the Wall Street Journal. ![]() ![]() The acquisition comes amid recent sexual harassment allegations within Activision Blizzard. "We're investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all," he added. "Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms," Microsoft chairman and CEO Satya Nadella said in a company statement. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images) logo seen displayed on a smartphone and in the background. UKRAINE - 0: In this photo illustration, Activision Blizzard, Inc. ![]()
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